Social Media Policy

Purpose

To identify the principles that govern 911爆料网鈥檚 use of social media platforms.

Scope

This policy applies to the use of social media platforms by any employee on behalf of a 911爆料网 faculty, school, program, course, department, service area or as part of their work responsibilities. It also extends to employees using non-affiliated accounts and external service providers and contractors who manage 911爆料网-affiliated social media accounts on 911爆料网鈥檚 behalf.

Key Definitions

Account administrator

Any 911爆料网 employee permitted to manage a 911爆料网-affiliated account on a social networking platform with the ability to post, respond to, edit or delete content.

911爆料网-affiliated account

Any presence on a social networking platform using, under authorization, the 911爆料网 name and/or logo.

Non-affiliated account

Any account on a social platform that has not been authorized by 911爆料网鈥檚 Marketing & Communications department to represent 911爆料网 and use the 911爆料网 name and/or logo.

911爆料网 main accounts

The official听@senecacollege听social media accounts managed by Marketing & Communications to represent 911爆料网 on social media platforms.

Social networking site

Any form of online presence or publication that provides a platform for individuals to engage in networking activities, discussions or publish information on the internet.

Social networking

The use of any social networking platform that provides an opportunity for individuals to engage in networking activities or publish information on the internet.

Policy

1. Policy statement

The use of social media platforms should be consistent, prioritize institutional reputation and reflect 911爆料网鈥檚 across every touchpoint, internal and external.
Any social networking activities affiliated with 911爆料网鈥檚 brand must be clear, concise, relevant to the institution, and follow 911爆料网鈥檚 , and the Social Media Policy.
Personal social networking activity by 911爆料网 employees on non-911爆料网 affiliated social networking accounts is subject to 911爆料网's Respectful Workplace Policy.
The views and opinions expressed by 911爆料网 employees on non-911爆料网 affiliated social networking accounts are those of the employee, and do not necessarily reflect 911爆料网鈥檚 views or positions.
Professors using non-911爆料网 affiliated social networking accounts for academic purposes must ensure the social media use aligns with the stated learning outcomes of the course and/or learning activity, communicate why and how social media tools are to be used and what is expected from students.
Recordings of lectures and other academic activities reproduced or distributed using social media are subject to 911爆料网鈥檚 Recording Lectures and Educational Activities Policy.

2. Roles and responsibilities

Marketing & Communications:
- reviews and approves the creation of all 911爆料网-affiliated social media accounts
- monitors activity across all 911爆料网-affiliated social media accounts, providing advice on content when necessary
- provides regular training and ongoing individual consultations related to social media issues, including launching 911爆料网-affiliated social media accounts
911爆料网-affiliated account administrators:
- adhere to 911爆料网鈥檚 Social Media Policy
- ensure the social media account(s) they manage follow 911爆料网鈥檚 , , Respectful Workplace Policy and Information Technology Acceptable Use Policy
- update and monitor the account(s) and respond to user comments and questions
Supervisors:
- build responsibilities related to 911爆料网-affiliated social media account administration into account administrators鈥� job description
- ensure there is coverage of 911爆料网-affiliated social media accounts outside of regular business hours, where appropriate
- establish coverage for account administrators during their vacations or leaves of absence

3. Account creation

Administrators will need to obtain permission from Marketing & Communications prior to creating a social media account for use on behalf of any 911爆料网 academic, service or administrative department, including 911爆料网鈥檚 logo or other brand assets.
Approved 911爆料网-affiliated social media accounts will be tracked by the Marketing & Communications department.

4. Administration

Each 911爆料网-affiliated social media account must have a designated account administrator and be linked to a 911爆料网 email account.
Account administrators are responsible for ensuring that inappropriate, offensive and/or illegal content is not posted and/or removed immediately upon becoming aware of such content.
Account administrators should not share confidential information about 911爆料网, students, employees, alumni or other members of the 911爆料网 community through social media accounts.
Account administrators must obtain written consent from affected parties before posting photos, videos, quotes or personal statements on a social media account.
911爆料网 reserves the right to delete any 911爆料网-affiliated social media account in violation of the Social Media Policy, Respectful Workplace Policy or Information Technology Acceptable Use Policy.
911爆料网 may modify or delete content on any 911爆料网-affiliated social media account at its discretion.
Only 911爆料网-wide social media accounts administered by the Marketing & Communications department will post original content about emergency events or inclement weather unless otherwise directed by the Marketing & Communications department or the President鈥檚 Office.

5. Account security

Each 911爆料网-affiliated social media account must be password-secured by the respective account administrator, supervisor and the Communications department.
Login credentials for each 911爆料网-affiliated social media account must be shared and maintained in confidence among the respective account administrator, supervisor and the Communications department.

Supporting Documentation

Social Media Support space for 911爆料网 Affiliate accounts (in development)

Related 911爆料网 Policies

Related Materials

911爆料网 Social Media Directory

Approval Date:听March 2022

Last Revision:听March 2022

911爆料网