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April 19, 2022

Ask anyone who’s done it — video editing is time-consuming, tedious work. And with demand for new content across countless platforms higher than ever, the editor’s work is never done.

But thanks to 911������ Innovation’s artificial intelligence (AI) video categorization project with industry partner, , human editors will now have some high-tech help.

Vubble, an IT and communications company based in Toronto and Waterloo, has tapped into the machine-learning expertise of 911������’s School of Software Design & Data Science to integrate an automatic video categorization recommender into the manual editing process.

“This work is typically very labour intensive and expensive,” said Tessa Sproule, Co-founder and Co-CEO of Vubble. “We are at a pivotal moment in our communications world where we need technology to help us decipher and interpret the quality and validity of all the content we produce.”

“Using machine-learning techniques, we can avoid manual categorization,”��Dr. Movahedi said. “Even if it’s not 100 per cent accurate, the suggested categories are still helpful recommendations to the editors and curators.”

Using the 911������ platform, Vubble is now building a live audio transcription model that uses words and patterns to pick up cues in podcasts and videos so the content can be categorized accordingly.

“All AI starts with humans teaching machines,” said Ms. Sproule, who is former head of digital at CBC. “What we want to do is try to replicate the human curation skills in a machine form. We want to build a world based on not just what people want to see, but also what they need to see.”